Reviewing Analytics for an Individual Toolkit

Watch the tutorial below on how to access your analytics for a toolkit. Available data and historical range depend on your subscription tier.

To view toolkit analytics:

Select the toolkit you’d like to view in your organization menu.

Once you've entered the portal of a toolkit, click the ‘Analytics’ tab on the left. 

View the overall metrics:

• Change the time frame: Click the dates and adjust the time frame as needed. The history range depends on your subscription.

• Summary Metrics:
  • Unique Visitors: The number of individual people (or unique devices) who visit your toolkit during a specified time frame.
  • Visits: The total number of times your toolkit is accessed, regardless of whether it’s the same person returning multiple times.
  • Shares: This metric tracks how many times users clicked on the share buttons in your social toolkit, such as "customize & share" or "download & copy."
  • Clicks: The total number of individuals who clicked on a link in a shared post from your toolkit.

• Timeline Graphs: 
  • Shares and clicks by hour: For timeframes of three days or less, a line graph shows hourly shares and clicks generated by your toolkit.
  • Shares and clicks by day: For timeframes longer than three days, the line graph displays daily shares and clicks.

• Shares and clicks by social network: A bar graph highlights which social networks drive the most shares and clicks.

• Additional Insights: 
  
  • Regional + City-Level Insights: Detailed geolocation for shares and clicks.
  • Device Type Tracking: Shares, clicks and conversion data segmented by mobile vs. desktop.

The analytics dashboard also shows how your summary metrics have changed compared to a previous period.  When you look at the last 3 days, you’ll also see a percentage comparison to the 3 days prior, or last month vs. the month prior.