How to Create a Post

Building posts is the core part of SoSha - these are the ready-made content that your community will share.

Follow these steps to craft engaging, shareable posts for your community:

Select the toolkit you'd like to create content within on your SoSha dashboard.

Once you've entered the toolkit, click  ‘+ New Post’ on the left hand side.

Choose the social platforms you want your community to share to.

• Key Tip: Use variations to tweak posts for each social platform.
  
  • Every social platform is different. Tailor the copy and image aspect ratios for each platform to match what performs best.
  • Optimized variations can significantly increase shares.
  • Start with the platform you’re most comfortable writing for, and use the AI to generate the remaining variations.

Add Post Elements - Text, visuals and user-generated content are all optional elements depending on the type of post you'd like to create for your community.

Text: Write in the voice of your target audience to encourage sharing. Include a clear call to action (e.g., click, sign a petition, or donate).

• Tip: Click the sparkle icon while editing your text to optimize it for the selected social network. You can also use the button in the center to adjust the tone.

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• Key Tip: You can also use double brackets to add fill-in-the-blank prompts
  
  • For example: “I’m so proud to support this cause because [[Enter your own reason here]]”.
    
  • You can also use the double [[brackets]] to create fill-in-the-blank fields in posts, captions, and links that automatically prefill using URL parameters like "brackets=content."
• Keep an eye on the character count in the bottom right of the textbox. This will alert you if a post is too long to comply with selected social media platform character counts.  

Visuals - Upload photos, videos, PDFs, GIFs or enable the ‘User Generated Content’ feature for users to add their own visuals.

• You can upload up to 10 media files per post but note that some platforms like X and Bluesky only allow 4 media files per post.
• For link cards, the platforms recommend a 1.91:1 aspect ratio. Use the cropping tool to adjust your images directly on the platform. If your image doesn’t fit the ratio perfectly, we’ll add a subtle blur outside the cropped area to fill the space cleanly and avoid awkward platform cropping.
  

Visual Resolution Requirements:

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Aspect Ratios Requirements: 

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User-generated content:

Your sharers can also add their own images or videos using our user-generated content feature. Learn how.