How to Use URL Parameters in SoSha Toolkits

When someone shares a post from your toolkit, SoSha automatically adds URL parameters to help you track performance across common analytics and CRM platforms. You can also use these parameters to override link destinations, add custom tracking tags, or limit how many posts are shown at a time.

They work with tools like Google Analytics, ActionKit, EveryAction, and more, giving you clearer visibility into what’s working. SoSha adds them by default, but you can customize or override them when needed.

How UTMs Help You Track Engagement

SoSha automatically adds UTM parameters to all links shared from your toolkits. These parameters help analytics tools report:

• The channel (e.g. Facebook or LinkedIn)
• The toolkit used
• The individual post shared

You’ll also see utm_source=sosha in your URLs. This is a standard field used by tools like Google Analytics to show where traffic is coming from.

So if the original link is: 

Then the link that people click on will look like this: 

Some CRMs, like ActionNetwork, ActionKit, and EveryAction, don’t use utm_source to track traffic. Instead, they rely on a source= parameter. To make sure your links work with these platforms, SoSha automatically adds source=sosha unless you’ve specified a different source in your URL.

‍

If you’re already using your own UTM parameters in your links, SoSha will respect your settings—your custom UTMs will override ours.

‍

If you need every link in a toolkit to go to a specific page—for example, an event signup, petition, or donation form—you can use the url= parameter. This is especially useful when embedding a toolkit on your site or linking to it from an email and you want the share links to point to a personalized URL.

Example: https://app.sosha.ai/toolkit/clean-energy?url=https%3A%2F%2Fexample.org%2Fdonate

All links shared will be redirected to: https://example.org/donate

‍

If you don’t want to replace the entire link but want to add a custom tracking tag, use the v= parameter. Once you add this value to the toolkit link, it is then appended to the URLs of shared posts for tracking. 

Example: 

Add v parameter to toolkit url. Once completed it'll look like this: https://app.sosha.ai/toolkit/clean-energy?v=%3Fnewsletter%3Dspring_newsletter

• Note: The value of the v parameter needs to be URL encoded

The URLs of shared posts will then get the value from the v parameter appended: from https://example.org/donate to https://example.org/donate?newsletter=spring_newsletter

How to Set Max Posts Limit

To display a random selection of posts from an entire toolkit to sharers, add max_posts= and specify the number of posts you want to show at a time.

Have any questions? Send an email to contact@sosha.ai